Helping Brands Achieve Commercial Success Through Motorsport
We create environments that can be leveraged by brands to drive exposure and shape perceptions. We develop bespoke strategies that maximize return on investment by implementing creative activation ideas, events and campaigns that go way beyond branding. The members of our advisory boards have extensive knowledge and experience in leveraging entertainment and motorsport to build positive brand perception and exposure. And the same talents we apply to supporting our Global Racing Group teams and drivers are available to external businesses on a consultancy basis.
We create environments that can be leveraged by brands to drive exposure and shape perceptions. From strategies to support areas like employee communications, business development, product and service validation and, ultimately, sales generation, we ensure sponsorship Programs deliver the best return.
Key to this is Global Racing Group’s ‘no-size-fits-all’ approach. We understand that every campaign is unique, and we take the time to fully understand the specific needs and objectives of each one before we implement a tailor-made creative activation strategy. Members of Global Racing Group’s advisory boards have extensive, first-hand experience in leveraging motorsport to build brand perception and exposure at every level. And in an industry where trusted relationships count for a lot, rest assured that we know the right people. Our industry know-how and extensive network of Fortune 2000 company contacts across the glove offers unrivaled reach and a solid platform for brand development.
Heart of Racing
A US-based sports car racing team that is dedicated to winning on the track and winning for the kids at Seattle Children’s Hospital. Heart of Racing was founded by Don Kitch and his wife Donna who founded the Team Seattle ‘Racing for Children’ guild. Since 1997, the factory Porsche team has raised more than $5 million for pediatric cardiac care in Seattle.
The former Haas F1 Team star is a member of Global Racing Group’s Sporting Advisory Board. A highly-decorated driver as he came through the junior motorsport ranks, Romain graduated to Formula One in 2012 with the Lotus F1 Team and his impressive speed and consistency has helped him to achieve ten podiums – two of which have been career-best second-place finishes at the Canadian GP and the United States GP.
Colibri Capital / Ameriprise
For over 125 years, Ameriprise has been committed to putting their clients’ needs first. Over the years, They have helped millions of people invest billions of dollars so they may pursue what’s important to them. Their advisors develop ongoing one-to-one relationships with clients and take time to understand what’s truly important to them and their families. To help clients achieve their financial goals and prepare for the expected and unexpected, offer personalized financial advice and a range of product solutions, including investments, insurance, annuities, and banking. Smart technologies enable clients to track progress toward individual financial goals, as well as see how investments and solutions are performing, at any time, any place, from any device. At Colibri Capital / Ameriprise Financial, their focus is to help clients achieve their financial goals and feel confident, connected, and in control of their financial life.
DirtFish is the most prestigious rally school in North America and has a proven track record in teaching its pupils how to drive on any surface, at any time and in any weather conditions. The experienced DirtFish instructors teach the art of car control in a way that builds confidence yet encourages pupils to take responsibility and be safe behind the wheel.
HMD Motorsports joined the Road to Indy Presented by Cooper Tires in 2017 and quickly made their mark as a front running team. Over the course of the past three seasons, the team has racked up numerous race wins, podiums, pole positions and track records across the three RTI ladder programs.
Halfway through the 2019 season, HMD Motorsports began a complete team overhaul, beginning with a team name change from BN Racing to HMD Motorsports. The team also moved their shop to the Indianapolis, Indiana area. Continuing to round out their crew, HMD Motorsports has brought on several highly experienced personal, including team engineers Yancy Diotalevi, Nathan Toney and Mark Weida. Retiring their USF2000 and Indy Pro 2000 entries, HMD Motorsports turned their focus towards the upper tier of the Road to Indy Ladder Program. Looking to have a minimum of three Indy Lights entries in the 2020 season, the team decided to partake in the FR Americas program in 2020 after the cancellation of the Indy Lights season.
Partnering with Global Racing Group for the 2021 season, the pair of teams have built a very strong four driver lineup to compete for the Indy Lights Presented by Cooper Tires Championship.