Business Development

Outside the cockpit

Global Racing Group drivers have to understand the ‘business’ of motorsport if they want to be successful and credible. Our unique leadership and management training delivers this awareness and associated skills.


Our drivers learn how to build their own distinctive brand that will underpin and support their journey towards the top of their motorsport category. Being attractive to commercial partners and fans is vital in today’s paddock environment – but is often overlooked.


Maintaining a high level of health and fitness is key to success in motorsport. Today’s world champions are finely-tuned athletes that can cope with both physical and mental demands of competition. We give our drivers the professional knowledge and skills to be able to meet this requirement.


Global Racing Group drivers are given a comprehensive insight into how the media works – at both a specialist and general level – so they can be proficient in understanding how media coverage can be leveraged to increase profile and meet the expectations of sponsors around engagement success.


To maximize their opportunities inside and outside of the cockpit, Global Racing Group drivers must meet positive behavioral and positioning expectations. We give them the skills to lead from the front, motivate their team and to be aware of their professional obligations to sponsors, officials and fellow competitors.