BoneFrog Coffee Company Appoints Benjamin Pedersen as Brand Ambassador

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With one podium result already under his belt in the 2021 Indy Lights Championship Presented by Cooper Tires and a solid start to his first year in the championship, Global Racing Group (GRG) driver Benjamin Pedersen has been appointed Brand Ambassador for BoneFrog Coffee Company.

BoneFrog Coffee Company is veteran owned and operated and was created as a tribute to the “Brotherhood” of US Navy SEALs, the Naval Special Warfare community, and to all Americans who have bravely served, or who are currently serving, in our United States Armed Forces. The company is making a humble and heartfelt commitment to give a portion of all of proceeds to benefit many of the US Navy SEAL Foundations annually.

“Each label we create tells a story to remind us of battles fought and great American heroes who answered the call. We feel these stories are worth repeating and sharing with others so their memories and legacies will never be forgotten,” explained Tim Cruickshank, Founder and CEO of BoneFrog Coffee Company and a retired Navy SEAL himself. “I consider BoneFrog Coffee Company my next mission and I take great pride in the coffee we roast. We do this to support those brave Americans at the tip of the spear, we honor their sacrifices and preserve their legacies. We make this coffee with a heartfelt thank you to our veteran, law enforcement and first responder communities.”

“I’m incredibly honored to join BoneFrog Coffee Company as their Brand Ambassador, and to join them in their mission. It’s very humbling to be so closely associated with a group of people that show focus, dedication, tenacity, hard work and the value of strong teamwork,” added Benjamin Pedersen. “These are the same values I apply in my career and every single time I go on track.”

“We really believe we have found the perfect match and I can’t wait to take this to the next steps in our work with the US Navy SEAL Foundations,” continued Tim Cruickshank.

With BoneFrog Coffee Company branding on the #24 Global Racing Group entry of Pedersen, followers can watch live coverage of practice and qualifying, produced by Road to Indy TV via the Road to Indy TV App, on RoadToIndy.TV and its social media platforms and on Coverage of the races will be available live through Peacock Premium inside the United States, REV TV in Canada and through Road to Indy TV in all other countries.

Weekend Schedule
Thursday, May 13
10:10-11:00am – Test 1
1:25-2:15pm – Test 2
4:00-4:45pm – Practice

Friday, May 14
8:35-9:05am – Qualifying 1
2:10-3:10pm – Race 1 (30 laps / 60 minutes)

Saturday, May 15
8:55-9:25am – Qualifying 2
12:45-1:45pm – Race 2 (35 laps / 60 minutes)

For questions relative to this media release, please contact

To learn more about BoneFrog Coffee Company, please visit them online at and follow them on their social media channels by searching ‘BoneFrog Coffee’. To learn more about Benjamin Pedersen please visit and follow him on social media channel by searching ‘Benjamin Pedersen’.

To stay up to date with Global Racing Group, follow @GlobalRacingGroup on Instagram and @GRGInfo on Twitter and Facebook or visit Please be sure to also follow HMD Motorsports on Facebook, Twitter, and Instagram by searching @HMDMotorsports or visit

Photo: RTD Media